I'm a product designer delivering intuitive, research-driven digital products. Frankfurt-based.
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Four Frankfurt — Germany's most ambitious mixed-use development in Frankfurt's CBD. I led the retail and gastronomy leasing communication: translating a complex multi-tower destination into compelling visual narratives for national and international tenant audiences.
Creating a consistent visual language for the retail and gastronomy leasing campaign — pitch materials, digital assets and tenant presentations that communicated the destination's footfall potential and brand fit to prospective tenants across food, fashion and lifestyle.
360° campaigns for Hyundai Germany — from awareness to conversion, across all digital channels.
Dealer marketing, social media, TV, digital banners, and website assets — all crafted to feel premium while delivering measurable performance.
Samsung Galaxy Note9 launch — social media design across all key digital channels.
My team led the social media activation for the German market — Instagram feed, Stories and launch-day content produced within a tight 3-week timeline. We adapted Samsung's global brand guidelines for local cultural relevance while maintaining full visual consistency with the international campaign.
Social media communication for the Hyundai Driving Experience — a series of high-performance track events at Nürburgring and Bilster Berg with the IONIQ 5 N. I owned the full organic social strategy and content for Hyundai Germany.
Translating the physical intensity of track driving into thumb-stopping social content — capturing the IONIQ 5 N's performance personality across Instagram and Facebook for Hyundai Germany's community of 280,000+ followers. Every asset had to balance motorsport energy with Hyundai's premium brand tone.
User centered design that drives impact across industries.